This blog series is here to boost your social media marketing game.

The Dos and Don'ts of Email Marketing for Business owners 2023
Andrea Bonilla Andrea Bonilla

The Dos and Don'ts of Email Marketing for Business owners 2023

Email marketing doesn't just stop at drafting up a clever copy, a catchy subject line, and hitting send. To achieve true engagement, it's essential to track your email marketing metrics and analysis—understanding your audience and the effectiveness of your content is key.

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Harnessing the Power of Micro-Influencer Marketing for Business Success
Andrea Bonilla Andrea Bonilla

Harnessing the Power of Micro-Influencer Marketing for Business Success

But just what is a micro-influencer, and how can they benefit your business? Let's start by saying that these influencers have anywhere from 1,000 to 100,000 followers, making them ideal candidates for niche audiences. They provide authentic and relatable content to their followers, which sets them apart from traditional influencers.

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